Synopsis:
The chapters build foundationally, so as to empower the student to deal with unique New Economy concepts, like the DCF approach to valuation etc., towards the end. The chapters are filled with case vignettes, viewpoints, and thought bytes that draws the self-selected reader in, and engages them in a sophisticated debate regarding the Internet economy. The highlight of the book, for me, was the way linkages were provided to existing management concepts. Thus the reader is not left wondering what the connection to the old paradigm is, in fact the reader gets a working dose of those ideas in the book chapters. This makes the book a stand-alone, comprehensive text with a cutting-edge tone and content'
| Book Details | |
 | |
| Ref. No. | SKU16380 |
| Weight | 865.00 gm |
| Author | Jeffrey F. Rayport/Bernard J. Jaworski |
| Condition | Used but Like New |
| Price: | RM34.00 + Delivery cost (865GM/RM2.50) |
To buy --> Buy this!
No comments:
Post a Comment